ULLALA was born quite spontaneously — from that familiar moment when a woman envisions the perfect swimsuit: in a specific shade, with a flawless cut that hugs the body like a second skin. Yet too often, such swimsuits were simply nowhere to be found. So I decided to create them myself.

Today, I can confidently say I’m capable of sewing anything I imagine. My brand doesn’t blindly follow trends — while it’s aware of them, it filters every idea through the lens of timelessness, elegance, and wearability.

Creativity and an entrepreneurial spirit have always driven me. I’ve long known that my life must be intertwined with fashion, aesthetics, and the freedom to create — there’s simply no other path for me.

The new ULLALA SS25 collection wasn’t made to follow trends — it was made to set them. This is a collection that doesn’t whisper but speaks boldly. Each piece embodies subtle elegance and undeniable strength — a tribute to the modern woman who knows who she is, what she wants, and believes she can become anything she desires.

Signature high waists, dramatically accentuated hip lines, deep cuts, and thoughtfully designed necklines shape silhouettes that cannot go unnoticed. These are not swimsuits seeking approval — they are swimsuits that speak the language of confidence, freedom, and timeless style.